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Website conversion

It can take a lot of work and effort and in many cases a considerable cost to get visitors to your website; it makes sense to ensure when they get there they get the experience they were looking for.

Optimising your website to ‘convert’ is aimed at getting the results you want from the visitors, this can involve:

• Having clear goals for your website and individual pages – that could be; to make an order, a purchase, or make an enquiry
• Ensuring you have the right visitors– relevant traffic with the intentions you want
• Ensuring you provide simple and intuitive ways for the visitor to complete your (and their) goals
• Using analytics and user experience monitoring to determine where the user journey ‘fails’
• Using a/b testing to trial alternative content

If you would us to discuss how to increase your conversion rate please feel free to give us a call or make an enquiry

© blink digital 2011